A MESSAGE FROM NWF’S CALIFORNIA DIRECTOR

Dear Friend of California Wildlife,

My mother tells me my interest in wildlife began at an early age. I would collect frogs in a bucket, name them all Herman, watch them in a special frog habitat I constructed in our backyard, then release them to their “families” at night. I don’t know if I’ll admit to naming them Herman, but the rest sounds plausible.

As a young girl, I also avidly read Ranger Rick magazine. Now as an adult, I am honored to have the opportunity to serve an organization that helped shape me into a champion for conservation and an advocate for frogs and other wildlife.

For over twenty years I have worked in environmental leadership roles and in two of the country’s largest parks: Yosemite and Yellowstone.  As a result, I have been lucky enough to witness a bison calf born in my yard, be awaked by the music of wolves howling, watch a grizzly bear lope across the landscape, and  listen to the chirping of the pika on a high mountain peak. In my home outside Yosemite, I enjoy seeing tadpoles transform into Pacific chorus frogs each year and have observed a bobcat family strolling through my certified National Wildlife backyard habitat.

I treasure these encounters. And I want to ensure that the children of today—and of future generations—experience the same sense of wonder at seeing a frog hopping in their backyard after a spring rain.

Thank you for your support of the National Wildlife Federation and our work in California!

Beth Pratt

Contact Beth at prattb@nwf.org

ABOUT BETH

Beth Pratt, the California Director for the National Wildlife Federation, has worked in environmental leadership roles for almost twenty years, and in two of the country’s largest national parks: Yosemite and Yellowstone. Before joining NWF, she worked on sustainability and climate change programs for Xanterra Parks & Resorts in Yellowstone as its Director of Environmental Affairs. Prior to her role in Yellowstone, for nine years Ms. Pratt served as the Vice President/CFO for the non-profit Yosemite Association in Yosemite National Park.

In 2012, Beth was selected to train with Vice President Al Gore as a member of his Climate Reality Project Leadership Corps. In 2007, she traveled to Japan as part of a month-long Rotary International Professional Exchange to study business, sustainability, and national park operations. She is also a member of the Association of Partners for Public Lands Training Corps, and serves on the advisory committee of the non-profit Save the Frogs. Her work on sustainability in national parks has been featured in Sustainable IndustriesFast CompanySierra MagazineGreen Lodging News, and on the Peter Greenberg Radio Show. She is also the author of the official Junior Ranger handbook for Yosemite.

Beth graduated from the University of Massachusetts at Boston with bachelor’s degrees in management and biological anthropology, and a minor in marketing. She also obtained a master’s in business administration from Regis University in Denver. In 2009 she earned the U.S. Green Building Council’s LEED Accredited Professional credential. Under her leadership, Yellowstone’s environmental programs received environmental achievement awards from the National Park Service three years in a row, from 2009-2011.

Beth lives outside of Yosemite with her dogs Tioga, Jeremy, Aysun, and Dante, two cats, three western toads, and the many frogs who frequent her backyard frog pond.

 “Beth’s experience working on climate solutions for Yellowstone and as a conservation leader for Yosemite – two of America’s iconic landscapes – positions her well to lead our conservation efforts in California.”

Larry Schweiger, President and CEO of the National Wildlife Federation

“To work for an organization I greatly admire to protect a region I cherish is the opportunity of a lifetime. California is my home, and I want to ensure that the remarkable people, diverse wildlife, and special places of this state continue to thrive. The National Wildlife Federation already does important work in California in many areas such as youth development, wildlife conservation, and climate change, and I look forward to doing more good work in the state.”

Beth Pratt, California Director, National Wildlife Federation